According to Polaris Market Research Analysis, the total value of the global gift retail market reached 18.41 billion US dollars in 2022, with an expected annual compound growth rate of 3.26% from 2023 to 2032. The Asia Pacific region is experiencing rapid economic growth, coupled with an increase in the middle class population within the region, particularly in China and India. It is expected that the demand for gifts in the region will increase in the coming years. According to Research and Markets, the global home goods market reached a total value of $1.5 trillion in 2022, with an expected annual compound growth rate of 4.98% from 2023 to 2028. The Asia Pacific region is the largest market for home products, mainly due to an increase in construction and renovation projects, as well as an increase in the consumption capacity of the local population.

Since the beginning of this year, the number of foreign tourists entering the country has continued to rise, thanks to the Thai government’s active measures of visa free admission for international tourists and the increase in international flights. According to the Tourism Economy Department of the Ministry of Tourism and Sports of Thailand, a total of 20003972 foreign tourists entered Thailand from January 1 to September 7, 2023. During the summer vacation and peak tourism season, a total of 7199886 foreign tourists entered Thailand.