Saudi Arabia’s mega beauty event is back!

In a dazzling showcase of the flourishing beauty and wellness landscape in the Middle East, the 4th edition of Beautyworld Saudi Arabia emerged triumphant as the largest and most impactful edition in the region. Breaking all records, the show welcomed an unprecedented 288% increase in visitors that met and networked with 350+ exhibitors from 35+ countries on all three days of the show. The event took over the Riyadh International Convention Centre (RICEC) as the most important gathering for beauty professionals in Saudi Arabia. Beautyworld Saudi Arabia returns to RICEC from 21 – 23 April 2025. Don’t miss out on early bird rates until 31^st July only.

Are you ready? The region’s biggest and best attended beauty exhibition is back!

Visitor registration to attend Beautyworld Middle East – an unmissable event for beauty professionals – is now open. Complete the form now to stay in the know – get key event update, learn about exiting new features and more… This year, we’ve pulled out all the stops to bring you our most spectacular edition yet featuring the biggest and most diverse presentation of global brands covering the entire supply chain, innovations and products in the industry. That’s not all, we’ve got brand new activations, new features, new stages, more experts… from 28 – 30 October, the world of beauty will convene right here at the Dubai World Trade Centre. Are you ready?